Beyond Sushi Net Worth: How Much Is This Vegan Chain Worth?
Plant-based dining is thriving, and Beyond Sushi is leading the way with its innovative vegan sushi creations. Since its founding in 2012 by Chef Guy Vaknin, the brand has grown into a well-known restaurant chain in New York City. With its success, many wonder about Beyond Sushi’s net worth.
While exact figures aren’t publicly disclosed, estimates suggest the company is worth around $10 million, with annual revenues of approximately $5 million, and its largest locations generating up to $2 million each per year. Let’s dive into the numbers, financial growth, and what’s fueling its continued expansion in the plant-based market.
Beyond Sushi’s Background
Image source: Instagram
Beyond Sushi was founded in 2012 by Chef Guy Vaknin, an Israeli-born culinary artist with a passion for innovative, plant-based cuisine. Vaknin’s culinary journey began in his family’s kitchen, where he was influenced by his Moroccan grandmother’s use of spices and traditional cooking techniques.
Seeking formal training, he graduated from the Institute of Culinary Education in New York City and later served as the executive chef at Esprit Events, a catering company. His commitment to plant-based dining led him to create Beyond Sushi, aiming to redefine sushi by showcasing vegetables as the main attraction.
The first location opened in Manhattan’s East Village, offering a vibrant array of vegan sushi rolls that quickly garnered attention for their creativity and flavor. Over the years, Beyond Sushi expanded to multiple locations across New York City, becoming a cornerstone in the city’s plant-based dining scene.
In addition to the flagship brand, Vaknin and his wife, Tali, launched City Roots Hospitality, introducing other vegan establishments like Willow, Coletta, and Anixi, each offering unique plant-based dining experiences.
Beyond Sushi’s Revenue Streams and Business Model
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Beyond Sushi operates on a multifaceted business model designed to cater to diverse customer preferences while maintaining a strong commitment to sustainability and plant-based cuisine. The primary revenue streams include:
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Dine-In Services: Each Beyond Sushi location offers a full-service dining experience, attracting both vegans and non-vegans interested in exploring innovative plant-based dishes. The restaurants are strategically located in high-traffic areas of Manhattan, ensuring accessibility and visibility.
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Takeout and Delivery: Recognizing the demand for convenient dining options, Beyond Sushi provides takeout and delivery services. This segment saw significant growth, especially during the COVID-19 pandemic, when delivery orders increased by 70%, highlighting the brand’s adaptability to changing market conditions.
- Catering Services: Through its catering division, City Roots Hospitality, Beyond Sushi extends its culinary offerings to events such as weddings, corporate functions, and private parties. This service allows the brand to reach a broader audience and diversify its revenue streams.
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Seasonal and Innovative Menu Offerings: Beyond Sushi continually updates its menu to include seasonal and innovative dishes, appealing to a wide range of palates and encouraging repeat visits. This commitment to culinary creativity not only enhances the dining experience but also sets the brand apart in the competitive plant-based restaurant market.
Beyond Sushi’s Net Worth
Image source: Shark Tank Blog
As of 2025, Beyond Sushi’s net worth is estimated to be approximately $10 million. The company’s financial growth can be attributed to its diverse revenue streams, strategic location choices, and the increasing popularity of plant-based diets. Annual revenues are reported to be around $5 million, with the largest locations generating up to $2 million each per year.
In 2018, Chef Guy Vaknin appeared on the television show Shark Tank, seeking a $1.5 million investment to expand Beyond Sushi to the West Coast. He secured a deal with investors Lori Greiner and Matt Higgins; however, the partnership did not materialize post-show. Despite this, Beyond Sushi continued its growth trajectory, focusing on strengthening its presence in New York City.
The brand’s resilience was particularly evident during the COVID-19 pandemic. While facing challenges such as reduced in-person dining and temporary closures, Beyond Sushi adapted by enhancing its delivery services and introducing outdoor dining options. These efforts, combined with a loyal customer base, enabled the company to navigate the pandemic’s economic impact and maintain financial stability.
Challenges and Competitive Landscape
Beyond Sushi has navigated a complex array of challenges in the competitive plant-based dining industry. One significant hurdle was the impact of the COVID-19 pandemic, which led to a drastic reduction in daily customers—from approximately 1,500 to just a few hundred—and necessitated the closure of several locations, leaving only two operational in Manhattan.
The competitive landscape further intensifies these challenges. The plant-based and vegan restaurant sector is rapidly expanding, with numerous establishments vying for market share. To maintain its competitive edge, Beyond Sushi must continually innovate its menu and dining experience. This includes introducing new plant-based dishes and adapting to evolving consumer preferences.
Additionally, the company faces operational challenges associated with expansion, such as maintaining consistent food quality and service standards across multiple locations. These factors underscore the importance of strategic planning and adaptability in sustaining growth within a dynamic and competitive market.
Beyond Sushi’s Future Growth and Expansion Plans
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Looking ahead, Beyond Sushi is focusing on strategic initiatives to foster growth and expand its brand presence. A key component of this strategy is the enhancement of its catering services through City Roots Hospitality, which offers plant-based cuisine for events like weddings and corporate functions. This move not only diversifies revenue streams but also broadens the company’s reach beyond traditional restaurant settings.
Menu innovation remains central to Beyond Sushi’s growth plans. The company regularly updates its offerings to include new and seasonal plant-based dishes, appealing to a wide range of palates and encouraging repeat patronage. For instance, recent additions feature items like chick’n yakitori skewers and “tuna” poke bowls, reflecting a commitment to culinary creativity and responsiveness to market trends.
While previous plans for West Coast expansion were postponed, the company continues to explore opportunities for growth within and beyond New York City. This includes evaluating potential new locations and partnerships that align with the brand’s mission and market demand.
By focusing on these strategic areas, Beyond Sushi aims to strengthen its position in the plant-based dining industry and capitalize on the increasing consumer shift toward sustainable and health-conscious food choices.
Featured image: Instagram.com
